By Beta-i Jan 6, 2021

Apply NOW to the 4th edition of The Journey and create innovative solutions for the tourism sector!


The program’s main goal is to co-develop impactful pilot projects in just four months. Startups and program partners may then continue their collaboration  . 

As covid-19 lockdown measures take a major impact in the tourism sector, the need for innovation and adaptation has never been bigger.

This 4th edition is 100% online and focuses on addressing the highest priority challenges for the sector to boost the recovery. Pilots will be about rapid test and implementation. 

The Journey 4.0 is looking for startups from all industries with solutions to the challenges in the areas of: Hospitality, Parks & Monuments, Tours & Activities, Payment Solutions

If you have a solution related to data driven sales & communication, enhanced travel experience, frictionless journey & payments or smart operations - APPLY NOW  

Application are open until March 7, 2021.


Turismo de Portugal
Turismo de Portugal is responsible for the promotion, valuation and sustainability of the tourist activity in Portugal. As the National Tourism Authority, integrated in the Ministry of Economy and Digital Transition, it aggregates in a single entity all the dynamics of tourism, from supply to demand. 


Grupo Barraqueiro
Barraqueiro Group includes transportation companies in Portugal, Brazil and Angola. It includes over 4.500 road, rail and river transportations. 

Parques de Sintra
An entirely state-owned Portuguese company set up in 2000 following the UNESCO classification of the Sintra Cultural Landscape as of World Heritage status (1995). It is non-profit with all earnings reinvested in preserving and enhancing the heritage in its care. 

Pestana Hotel Group
Present in 16 countries, it is the largest multinational group from Portugal in the tourism sector. With 12,000 rooms under direct management, it has a global team of 7,000 professionals. 

Selina’s locations range from places to stay, travel, and work abroad indefinitely. You can find them in over 60 destinations worldwide. 

A global payments technology company that enables consumers, businesses, banks and governments to use electronic money. 

UNICRE is a Portuguese financial credit institution. Besides Unicre, it includes the brands REDUNIQ (Enhanced Payment Experience) and UNIBANCO (Unique Financial Solutions). 


Beta-i is a collaborative innovation consultancy with global reach. A team of experts in managing corporate open innovation, pilot-oriented projects with highly-curated startups, and designing products and services alongside in-company teams.