Eye Tracking Research
To truly see through the eyes of consumers
About the company
Eye Tracking Research uses eye tracking technology to help companies maximize their revenue. With Eye Tracking it's possible to get objective, spontaneous and unbiased information about the way consumers relate with different touchpoints. It is a very powerful tool for evaluating UX and UI, because it provides compelling objective data that reveals user behavior behind usability problems. It can also be applied in other areas of research such as advertising, package design and shopper behavior.